Arataki Honey is the "number one beekeeping business in the Southern Hemisphere".
This is the focus of the FMCG packaging redesign. The design is professional, clean, modern
and minimal with a strong focus on geometric shapes and strong typography. The design is also
completely monochrome, in order to utilise the organic honey colouring through the glass jar.
The brief also required a creative, fully-functional barcode which has been created out of hexagons,
as a link to the beehives, and wraps around the jar to form the product logo giving the jar
dimension and movement.
Mock-ups created using 500mL glass jars with black lids and transparent label stock.
Concept development
Concept rough
Printed and applied mock-up
Yoobee School of Design FMCG Packaging Design brief, 2014.
For educational purposes only.
For educational purposes only.
